PNI Sensor Corporation unveils a new brand identity, website and B2B focus
SANTA ROSA, California — August 25, 2008 — PNI Sensor Corporation today unveiled a new brand identity, including a new brand name and logo, website, and business-to-business focus.
"Our new name and look reflect the fact that we're coming back full circle to what made us the leader in the first place — developing leading-edge sensor technologies for the OEM market," said Becky Oh, PNI's CEO. "But now we're able to leverage everything we learned in the consumer products market and provide even better service to our OEM customers."
Founded in 1987 as Precision Navigation, Inc., the company became PNI Corporation in 2000 to reflect its expansion beyond the compass and navigation market. The introduction of the word "Sensor" to the corporate name in 2008 emphasizes the proprietary, core technology at the heart of PNI's product line: magneto-inductive orientation sensors, a breakthrough that helped make PNI the leading manufacturer of digital compasses.
For 2008 and beyond, PNI is focused on developing Ready-To-Integrate orientation sensor modules, which enable companies to build sensors into their products without investing in extensive in-house expertise, and allow quicker time-to-market. The company plans to release several new products in the coming year, including the world's fastest, most accurate tilt-compensated orientation module.
"We want to keep pushing the envelope and create new sensor applications that springboard the development of next-generation products for our customers," said Oh. "If manufacturers are inspired to take a product farther than they thought they could because of a capability or feature we've developed, that's music to our ears."
PNI Sensor Corporation revolutionized the compass technology market in the early 1990s, releasing the first electronic vehicle compass, the first fully electronic compass sensor module, and the first handheld electronic compass. The company's proprietary magneto-inductive sensor technology drives over 90% of the compasses on the market and is the prevailing compass technology for GM, Ford, and Chrysler vehicles. PNI orientation sensor modules are used in high-end oceanographic equipment and by leading robotics manufacturers (iRobot, QinetiQ North America/Foster-Miller) in their remote-operated and autonomous robots and robotic vehicles.